Having a beautifully designed and fast loading website is important for user experience, but it is not enough to guarantee website success. In order to drive traffic to a website and attract potential customers, it must be easily discoverable through search engines such as Google. This is where search engine optimization (SEO) comes into play.
SEO is the practice of optimizing a website in order to improve its ranking on search engines and increase its visibility to potential users. One way to increase website visibility is through paid advertising, but the most effective way is to rank high on the organic search results, which are the unpaid results that appear on search engines.
The first page of search results is the most important, as studies have shown that people rarely click through to the second page and beyond. In fact, it is estimated that the third page of search results is almost never viewed. This is why it is crucial for a website to rank on the first page of search results in order to be seen by potential users.
Competition for the top spots on the first page of search results is fierce, which is why it is important to choose a team of experts to handle your website’s SEO. At LohiSoft, we have a dedicated team of SEO specialists who can help increase the visibility of your website and bring it to the top of the search results.